![]() To date, several product ASINs rank on the first page of results for the keyword “flatbread,” and have been selected as “Amazon’s Choice” products. One month after implementing the new listings and fulfillment realignment, Flatout’s Amazon revenue jumped 235%. Plus our strategy solved the issue of selling directly to the consumer without driving up retail prices and creating an undue burden on the company. Resultsīy taking quick action and addressing retail arbitrage from all angles (Amazon, competitor, consumer), Flatout Flatbread saw immediate results. Then it was a matter of growing a base of happy customers-we optimized all Flatout product listings to adhere to brand standards and put an Amazon ad strategy in place to drive sales (which we continue to manage). In addition to sending and monitoring hundreds of Amazon support tickets, we identified trustworthy vendors with the proper logistic systems who could fulfill orders from individual buyers on the brand’s Amazon listings. The first step in protecting the brand on Amazon was leveraging the platform’s safeguards, such as registering with the Amazon Brand Registry and reporting unauthorized sellers. And without refrigeration and carefully managed supply lines, these vendors were sometimes sending Amazon customers moldy or rotten bread-threatening the brand’s reputation, particularly in rural or new markets. Selling DTC was cost-prohibitive for the brand, but unscrupulous Amazon vendors were buying Flatout products off grocery store shelves and reselling on Amazon with a markup. Marzetti’s Flatout Flatbread is a grocery aisle staple, but this CPG brand faced a common challenge on Amazon-retail arbitrage. Reheat in the oven or in the microwave until warmed.T. STORE any leftovers in an airtight container in the fridge for 2 days. Save when you order Flatout Flatbread Multigrain with Flax - 6 ct and thousands of other foods from Stop & Shop online. Save when you order Flatout Flatbread Carb Down Olive Oil & Sea Salt - 7 ct and thousands of other foods from GIANT online.
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